Industry Conference on Food and Food Industry

A review of the latest data, reports, and statistics on the Polish and global organic food market. The presentation will highlight the key trends, directions of change, and developments shaping the market.

Market research provides valuable insights into what consumers buy and the attitudes they declare toward environmental issues, but it does not always explain the motivations behind their decisions. The presentation will showcase the results of analyses combining the segmentation developed as part of the EKOBarometer project with an independent population model based on a representative survey of 5,000 people. The speaker will demonstrate how an in-depth interpretation of social attitudes can support communication strategies, product development, and relationship-building with customers in the organic food market.

After four years of applying the regulations governing organic production and the labelling of organic products, the European Commission is planning to amend selected provisions of Regulation (EU) 2018/848. The presentation will provide an overview of the proposed solutions aimed at maintaining trade relations with selected countries and simplifying the rules governing organic production without compromising its high standards.

The presentation will focus on the credibility of the EU organic farming logo and the role of the control and certification system in ensuring that products labelled as organic actually meet legal requirements. It will cover the supervision of issued certificates and organic production, as well as emphasize the obligation for online stores selling organic products to obtain certification.

Intensive agricultural production is characterized by the increasing use of plant protection products. Modern equipment, particularly that used in fruit cultivation, is highly effective at spraying, but it also poses a significant risk of contamination to organic crops, especially in regions with a high concentration of agricultural production, such as the Grójec and Sandomierz areas.

The first part of the presentation will provide an overview of the solutions set out in the draft Act on Catering Services Using Organic Food, as well as their practical implications for the food service sector and the entire organic food supply chain. The second part will focus on EU Directive 2024/825, consumer protection against unfair practices, and the rules governing the use of “green” marketing claims.

Turvita will present its experience of working with non-governmental organizations, schools, and preschools in organizing visits to an organic farm and educational activities. The presentation will also highlight the needs and opportunities for expanding the scale of environmental education carried out through cooperation between businesses and local authorities.

Cereals are one of the cornerstones of human nutrition, yet their role in the diet has recently come under increasing scrutiny. The presentation will discuss the benefits and limitations of consuming certain cereal products, their nutritional value, impact on health, and importance in the prevention of chronic diseases. These issues will be explored based on current data and scientific research findings, providing a better understanding of the role of cereals in modern dietary patterns and enabling a more informed assessment of the information emerging on the subject.

Organic production is subject to control from farm to fork in accordance with Regulation (EU) 2018/848. The presentation will present research findings on the health-promoting properties of organic raw materials and products, as well as the impact of a diet based on organic food on the health of children and adults. It will also emphasize the importance of consumer education and the promotion of certified organic food.

Current situation, legal changes, and prospects for the development of organic food in Poland.